The Importance of a Streamlined Lead Management System
in Eloqua
Recently, Sarah Smith, a Marketing Ops Manager at Thomson Reuters, spoke with Relationship One about how their company used Oracle Eloqua to transform their lead management system. In their chat, Sarah emphasizes the need for a harmonious relationship between marketing and sales teams.
Here are some highlights:
- In order to create a satisfying customer experience, there should only be one lead per contact - even if the customer is qualified for multiple products
- Using Oracle Eloqua Profiler, Thomson Reuters can identify whether a prospect has submitted a form or conducted business with them previously, allowing the marketing team to qualify leads more accurately and advise the sales team on how to engage with them
Tagged:
0