Content Marketing Mistakes You Should Avoid

Creating a content strategy is the key to knowing what the goal of your content is and can help guide brands to better understand their customers. However, how do you know if your content is creating value or dissatisfaction with your customers? Our team of content marketers weighed in on some of the things they hate to see when it comes to creating content for customers.

1. Quantity over Quality: This one should be obvious and can be applied to more scenarios than just marketing. Quality content makes your brand feel personable and authentic. Focus on creating targeted content that your audience can actually engage with and which sparks conversation.