Email Marketing Trends to Follow for 2020
For the past month, our Head of Strategic Research, Chad White, has been posting an Email Marketing Trends blog series where he discusses various email-marketing technologies marketers should be investing in based on an adoption-impact matrix. Below are just some of the many technologies that Chad talks about to give you a brief understanding.
Unproven Opportunities: Low Adoption, Low Impact
AMP for Email – AMP for Email is Google’s solution to creating dynamic emails. Dynamic emails can include web elements such as live forms, carousels, and hamburger menus. Likely, the greatest feature of AMP for email is the ability to add live content that is updated the instant the email is opened instead of when it is originally sent. However low adoption is due to the fact that marketers are unsure if the resources and time it takes for them to learn a whole new coding language.