Eloqua Experience 2013 (EE13) Analytics Breakout Sessions
in Eloqua
| Track | Date | Time | Presenter Name | Presenter Title | Presenter Company | Session Name | Session Description | Presentation |
| Analytics | Thursday, Oct 24 | 11:00 AM | @Michelle Middleton | Director, Marketing Communications | Dex One | Crawl, Walk And Run Your Way To Reporting Greatness | Like you, the Dex One team had a lot of data available to them in the Eloqua system, but where to start? What did their executives really want to see? What measurements did their sales team need? They started by "crawling" and picking five metrics that had the most bang for their buck. Then they took things to the next level by "walking" their way into more advanced reporting, packaged up in a dashboard. Finally, they began the "running" phase of their journey by implementing Closed Loop Reporting which tells them the levers they need to pull in order to |
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