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Eloqua Experience 2013 (EE13) Alignment Breakout Sessions

TrackDateTimePresenter NamePresenter TitlePresenter CompanySession NameSession DescriptionPresentation
AlignmentThursday, Oct 2411:00 AM@Scott SheppardDirector of Marketing OperationsADPSweet Dreams After A Lead Management NightmareIf you are building new from scratch, rebuilding entirely, or considering rebuilding just a portion of your lead management system, this session will help you. ADP shows you how it turned a highly fragmented dysfunctional lead management system into a single cohesive global lead management process. This session goes beyond tactical as it touches on the personal, political, and strategic highlights of the transformation. Learn what mistakes to avoid, and the value you can realize.
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