Eloqua Experience 2013 (EE13) Alignment Breakout Sessions
in Eloqua
Track | Date | Time | Presenter Name | Presenter Title | Presenter Company | Session Name | Session Description | Presentation |
Alignment | Thursday, Oct 24 | 11:00 AM | @Scott Sheppard | Director of Marketing Operations | ADP | Sweet Dreams After A Lead Management Nightmare | If you are building new from scratch, rebuilding entirely, or considering rebuilding just a portion of your lead management system, this session will help you. ADP shows you how it turned a highly fragmented dysfunctional lead management system into a single cohesive global lead management process. This session goes beyond tactical as it touches on the personal, political, and strategic highlights of the transformation. Learn what mistakes to avoid, and the value you can realize. |
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