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Generate and Close Leads At Scale with Facebook and Eloqua

Oracle Eloqua and Facebook have partnered to develop a direct integration that ensures all of the great leads you generate on Facebook can be cultivated and closed through your existing Eloqua lead flows.

Using Oracle Eloqua's Facebook Lead Ads app, you can capture data from a Facebook Lead Ad and push it to Eloqua. The app provides an audience feeder on the campaign campus that maps Facebook form fields to Eloqua contact fields.

With Facebook lead ads, advertisers can lower their cost per lead by anywhere from 10-90%, while leveraging Facebook's tremendous scale to drive many more leads that possible through most other lead generation channels.  With this partnership you can then ensure these leads automatically flow into your lead cultivation flow in Eloqua, leveraging the great capabilities of the product to convert these leads.

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