Eloqua and WeChat Integration is Coming ...
The Eloqua-WeChat Integrator for Oracle Eloqua Marketing Cloud Service extends Eloqua’s powerful campaign design, delivery and monitoring capabilities in the cloud to allow companies to reach out to one of the fastestgrowing consumer markets in the world, via the fastest-growing social media channel in the world.
Having such an integration will allow companies to:
1. Design and execute personalized cross-channel marketing campaigns in a consistent and coherent manner, thereby establishing and enhancing the brand value in the digital space.
2. Gain real-time insight on consumer response to the campaigns, increasing marketing effectiveness and ROI
3. Establish and expand their reach into the Chinese domestic consumer market.