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Eloqua WeChat Integration Use Cases

in Eloqua 1 comment

After Oracle built the integration of Eloqua and WeChat, marketers using  Eloqua are able to promote thru WeChat - the dominant social platform in China. Regarding Eloqua WeChat Integration, check out the general product introduction here.

Customer Acquisition

Open ID is the relationship ID between a WeChat official account and a fan of this account. In another word, Open ID is the unique ID for one person in one WeChat official account. So if marketers want to do promotion thru WeChat, need to get followers' (fans') Open ID first. Here is some use cases for demonstrating how to collect followers' WeChat public information (including Open ID).

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