Product Info: Browsers blocking 3rd party cookies and what to do

What's Changing

Web browsers are starting to implement new standards blocking third-party cookies and tighten their standards around tracking to protect privacy. In fact, Firefox recently starting blocking some third-party cookies. With these privacy-oriented changes in the works, you may be wondering how will web tracking be supported in the future. Rest assured, as an Eloqua customer you are still able to implement web tracking through our native support of first party cookies.

What is the Difference Between a First-Party and Third-Party Cookie?

When you visit a website where Oracle Eloqua asynchronous tracking scripts are deployed, cookies are placed in your browser. Cookies help websites remember information about your visit to personalize your next visit.