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Eloqua Best Practice Template Guide: Basic Welcome/Nurture

in Eloqua

This is a basic nurture campaign with a welcome offer and a series of gated offers that can be customized to suit your timeline and assets. Feel free to add or remove offers. There is also an Advanced/Engagement Nurture template found in Eloqua Best Practice Templates that uses engagement signals to move contacts through the campaign.

The Advanced/Engagement Nurture Template guide can be found here.

Click here to watch a short video about these templates.

Here are some notes for configuring this Basic Welcome/Nurture campaign:

The initial Welcome email can contain subscription information, confirmation of subscription status, an un-gated welcome offer, and more.

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