Eloqua Best Practice Template Guide: Advanced/Engagement Nurture

This Advanced Nurture includes 3 tracks (see the 3 segments across the top) to bring in contacts based on where they are in your customer journey - Interest, Awareness, and Consideration. Notice that contacts can progress from one track to another in the journey based on their behavior, using filters to find their engagement signals.

There is an additional Basic Nurture Template guide that can be found here.

Click here to watch a short video about these templates.

Here are some notes for configuring this Advanced Nurture campaign:

Segments:

• The Awareness Lead Track should be used to enter contacts who are at the beginning of the funnel. Use this segment to identify contacts who should receive "top of funnel" messages and feed them into the campaign regularly.