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Product Notice: Google Chrome 85 and Tracking Changes

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in Eloqua 3 comments


With the arrival of the Chrome 85 Release, Google has made some privacy changes to how their Chrome browser handles “referrers”.  A “referrer” provides information to tools like Eloqua about the visitor’s browsing history and their current location on a website. With the introduction of these changes, Google is changing their default behaviour to be more restrictive with what information is shared.

As a result of these changes, Eloqua tracking will only capture the domain name and not the full path of the URL that was visited (unless your web team already has an explicit referrer policy in place on your website that allows the full URL to be shared)


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