Reporting - Unique Opens
First, I'm not sure if this is the best place to post my Insights questions.
Second, When I am calculating Unique Opens %, I am taking the total unique opens divided by the total delivered. The number I am coming up with does not match what Eloqua is coming up with. They are pretty far apart so not sure what to make of this
Example: 296,790 Delivered (/) 82,062 unique opens (x) 100 = 27.65%
Yet Eloqua is showing 35.8%. Why is Eloqua showing a higher number here?