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Reporting - Unique Opens

Received Response
in Eloqua 2 comments

First, I'm not sure if this is the best place to post my Insights questions.

Second, When I am calculating Unique Opens %, I am taking the total unique opens divided by the total delivered. The number I am coming up with does not match what Eloqua is coming up with. They are pretty far apart so not sure what to make of this

Example: 296,790 Delivered (/) 82,062 unique opens (x) 100 = 27.65%

Yet Eloqua is showing 35.8%. Why is Eloqua showing a higher number here?


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