Apple changes: Arm yourself with an understanding of your audience

If you are looking at news about Apple's mail privacy changes coming this year, you may be wondering, what does this mean to me?

Well, start by gaining an understanding of your audience's usage of Apple devices vs the rest.

In the Email Open by Device dashboard, you can see the distribution of opens by mobile devices and OS. This will help understand Apple mobile device usage as well as iOS and Mac OS opens.

When it comes to the Apple Mail client, Apple doesn't directly declare itself in user agent strings. Instead, they are generically grouped under WebView. However, this is a generic category and could include more than just Apple Mail.