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ELOQUA TIPS: SPLIT DECISION STEP IN THE CAMPAIGN CANVAS

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With the 22A Eloqua Release, the Audience Split feature is now available in the Campaign Canvas. This new decision step allows you to split leads in your campaigns by percentages and routes them down a Yes or No path.

CONFIGURATION

First, you should create a new multi-step campaign or you can edit an existing one. After you add Audience Split, simply drag it onto your campaign canvas.

  1. Type a new name into the Step Name field.
  2. Using the slider, determine the percentage to be branched to Yes and No paths.

USE CASES

The main use cases for the Audience Split include:

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