How to populate your Lookup Tables dynamically

How can you protect and maintain the hygiene and reliability of your database when it’s connected to multiple data entry points in a constantly evolving universe?

Cleanse – Normalize – Enrich – Repeat.

Oracle Eloqua supports these processes through different functionalities; you can define your data processing rules using a Contact Washing Machine, or you can build a custom program connected to different Data Tools.

One of my favorite Data Tools is the Lookup Table because it helps me define a mapping between different data types (GUIDs, numerical, text, etc.), which can later be married with an update rule and integrated into a data processing program.