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Eloqua Profiler Tip: How to change the Lead Scoring Model displayed in the tool

Profiler is one of the powerful Sales tools from Oracle Eloqua, as it provides actionable real-time insights regarding buyer’s behavior throughout the sales cycle. With this tool, you can see contact details, activities, and so on for a potential client.

Additionally, for each contact in Profiler, you can also view the corresponding lead score, which varies from A1 (most qualified lead) to D4 (least qualified). The score takes into account the criteria you have configured in Eloqua for that Lead scoring model. Oracle Eloqua uses two sets of criteria to evaluate a lead:

1. Based on profile data (such as industry and company revenue). Based on the profile criteria, the lead is given a profile score of A, B, C, or D.

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