Best Practices: Evolving Email Subscription Management Processes

Evolving Best Practices for Email Subscription Management

With ongoing industry changes related to data privacy and email deliverability, it’s becoming increasingly important for companies to review their current processes and adapt to industry changes, including how they implement unsubscribe links.

To protect their organization and their employees PII (personal identifiable information), companies have been implementing scanning and privacy tools for years to detect malicious content and protect their employees. The expectation is that more and more companies will begin to implement these scanning solutions in the near future as well.

While scanning and privacy tools are not new to the market, they are becoming more sophisticated to adapt to industry changes and are becoming more readily available. Many companies are also developing and implementing custom/homegrown solutions.