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How do contact fields get populated? Why are they different from CDO records?

in Eloqua 2 comments

My manager wants to understand how a contact field - for example, "Product Title" is getting populated.

I am confused because when I looked at the CDO records for a particular contact - the Product Code displayed for that contact is different from that listed in the contact view.

Could anyone help me understand why there is a difference?

Also, how does one go about understanding the source of information for a contact field?

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