Eloqua's Tip Tuesday: Tackling Dirty Data

@ShilpiBhatt-Oracle

Each week we post interesting tips and tricks for Eloqua users, on Tuesdays. To see more Tip Tuesday posts, head here.

Are you the victim of dirty data?

This week's special post comes to us from @ShilpiBhatt-Oracle, Senior Technical Account Manager (TAM) at Oracle. As we're winding down 2022, there's no better time to talk about a very, very important topic that will set you up for better marketing in 2023: Data Hygiene!

Data hygiene is vital for all marketing automation. Customers often dedicate resources for campaign execution, reporting, integration, however, they may not pay as much attention to data strategy, data maintenance, or data management best practices