Managing Email Address Changes from your CRM using Eloqua CRM Integration Apps

It is a common scenario where a sales representative needs to change the email address on a Lead or Contact record in CRM. Since Eloqua uses an email address as the unique identifier, it will try to find a match using the new email address. Since the new email address exists only in CRM, this match will fail, and Eloqua will create a new record instead of modifying the existing Eloqua Contact. As a result, duplicate or inactive emails owned by the same Contact may be included in marketing campaigns.

This use case isn’t new, and if you are using Eloqua Native CRM Integration, please check the following discussion: