UPDATE SUBSCRIPTION WITHOUT AMENDMENT

In 23C a new Feature "UPDATE SUBSCRIPTION WITHOUT AMENDMENT" has been introduced.

You can now update customer, billing and shipping information on a subscription without amending the subscription. You can update the bill-to-contact name, bill-to account, bill-to customer and bill-to site at subscription header. The ship-to party, bill-to account, bill-to customer, ship-to account, ship-to contact, bill-to contact, bill-to site and ship-to site can be updated in the subscription product line. These fields will be updatable when the subscription is in Under Amendment, Active, Expired and Closed status.

What is the impact on Revenue Management if the Bill To is changed half way through the Subscription Term?