Chart your path to digital marketing mastery

As Oracle Eloqua users, we all know the importance of automated marketing. Audience segmentation and behavior tracking are major components, but that’s only the beginning. With Eloqua as a foundation, digital marketers can expand their engagement and enhance their organization’s relationship with customers across communication channels.

This growth indicates progress in digital marketing maturity. Let’s review the stages of digital marketing maturity, learn where your organization is now, and determine what should be next on your roadmap.

Broadcast Marketing

Organizations at this stage are working with the basics. They’ve established outbound messaging to drive customer acquisition and efficiently reach their audience. This stage is sometimes called “Batch & Blast” because of the generic nature of segmentation and campaigns. Broadcast marketers might have access only to the data in their email platform, limiting their ability to engage with customers in other environments. Some indicators that your organization is at this stage: