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Oracle Responsys - 24B Release Overview [June - August 2024]

edited Sep 12, 2024 5:00PM in Responsys 4 comments

Visit our Oracle Responsys Release Center for more information about Responsys related releases, Product Notices, and other important product information.

Highlights for the Responsys 24B include:

  • Oracle’s Generative AI (Gen AI) features for Responsys arrive in controlled availability:
    • Generate engaging and relevant subject lines to improve email open rates
    • Create detailed email content tailored to campaign preferences
    • Generate effective push notification titles that capture audience's interest
    • Generate attention-grabbing push notification content to increase user interaction
    • Create short and impactful SMS messages to boost customer engagement
  • Custom Prompts for Web Push notification Permissions: Override the native permission prompts for web push permissions; enabling marketers to prompt at contextually relevant moments in the user journey.
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