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What are ways to track engagement when using custom recruiting URLs?
Summary:
My organization is collaborating with an external marketing agency to promote specific requisitions or locations through targeted social media campaigns on LinkedIn, Facebook, Instagram, and TikTok. We’ve been utilizing custom URLs with unique source names to gauge the effectiveness of these campaigns. However, we’ve encountered a challenge: the only metric we can currently track through these URLs is whether a candidate applies.
While I’m aware of the tracking pixel feature, like other Oracle customers, we manage multiple campaigns and were hoping to leverage the custom URL approach instead. Unfortunately, we’re unable to determine how much traffic these campaigns are driving to our requisitions or career site overall. Despite confirming that the URLs are functioning properly in our tests, we haven’t seen any applications resulting from these campaigns.