Plan Ahead for SMS Success

Cross-channel marketing is a goal for many organizations. Reaching your audience where they are—via email, SMS text or web—boosts awareness of your brand and makes it easy for prospects to connect and become customers.

If SMS is part of your engagement plan, consider managing it alongside your email campaigns. This coordination helps reach prospects where it’s most convenient and avoid audience fatigue. As you think through your communication strategy, think about how you’ll use SMS. There are a few decisions to be made in advance of implementing SMS in Eloqua.

Long code or short code

Organizations may interact with their Eloqua SMS audiences using a long code or short code.