CX Marketing Power Hour - Webinar Invitation: Data Driven Excellence [Oct 2024]
Join us for an exclusive webinar to explore the importance of database hygiene, identifying outdated contacts, managing CRM syncs with Eloqua, and running re-engagement campaigns. Learn best practices for database cleanup and balancing cost with contact value to boost your marketing success!
➡️ Available On Demand Now
Key Takeways:
- Identifying Contacts for Deletion: Use criteria such as hard bounces, unsubscribes, or outdated information to identify contacts for removal.
- Eloqua and CRM Sync Considerations: Be mindful that deleting contacts in Eloqua can affect CRM syncs. Follow best practices to ensure data integrity across both platforms.
- Re-engagement Campaigns: Before deleting contacts, it's important to try re-engaging them. Design effective re-engagement campaigns in Eloqua.
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