Guided Campaigns use cases: A new Software release and accompanying information for list subscribers

Overview: This use case demonstrates how Guided Campaigns brings distributed marketing quickly and simply to an organisation.

The Problem:

Our Marketing team want to support the newest release of a software application. To introduce and support the plethora of new features being introduced, our marketing team want to share a series of tips to our list subscribers, followed by an exclusive offer for a discount on a software add-on at the end.

The target audience is intended to be those contacts in Eloqua who have the App_Interest contact field is set to ‘1’, this occurs after users register for news on the application, or through a dedicated sign up for information on our application Form. this audience is ever growing and believed to grow further with promotion of the new application, both natively and through dedicated promotion of the new launch. because a user may register for news after the campaign launch, it is suggested that the campaign be created in such a way that it can go on day one to all registrants and could go out on any day thereafter to any contacts who