Guided Campaigns use cases: Sales Team supporting their marketing team in an upcoming event

Overview: This use case demonstrates how Guided Campaigns unifies your revenue operations, empowers the sales teams, and brings distributed marketing to an organisation.

The Problem:

Our Marketing team want sales to support an upcoming live event that is being run to bring together customers and get their feedback or to talk about future projects, and to have a drink, and some food in an evening event.

This is the company’s big annual event, so there is keen interest in it being as full as possible.

In the past the sales team had some success in increasing numbers, but sometimes in off-brand or non-official looking correspondence.