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Can we generate the conversion rates of certain attributes using Eloqua Insights?

in Eloqua 1 comment

Hi Team,

Can we create the below customised reports using Eloqua Insights. If yes, what are the steps to be implemented?

Lead Conversion Funnel

- Leads to Bookings (Lead-to-Booking Rate)

- Bookings to Conversions (Booking-to-Conversion Rate)

Booking & Conversion Metrics

- Bookings Generated: Total bookings resulting from lead interactions.

- Conversion Rate: Percentage of bookings that result in conversions (completed actions like appointments, procedures, or other desired outcomes).

- Geographic Analysis: Breakdown of leads, bookings, and conversions by location to identify regions with the highest engagement.

Revenue Tracking

- Revenue Generated: Total revenue attributed to Eloqua-driven leads and conversions.

- Revenue by Source & Location: Track revenue by lead source and geographic location.

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