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Any examples of Profitability implementation for a Credit Card Company?

Summary:

Looking for any past experience from community for Profitability implementation for a Credit Card Company where the allocation is expected at each Customer level
Content (please ensure you mask any confidential information):

Looking for any past experience from community for Profitability implementation for a Credit Card Company where the allocation is expected at each Customer level. This will be an ever-growing database and hence wanted to know technical challenges (Example: Member Counts, Allocation performances, Query size regions etc.) & process challenges to be taken into account (if someone has done such implementation)

Version (include the version you are using, if applicable):

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