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Product Notice: Mandatory Re-Authorization of Facebook Lead Ads (FBLA) Integration [May 20, 2025]

edited May 26, 2025 9:34PM in Responsys

Overview

Oracle Responsys will rotate the OAuth credentials that secure the Facebook Lead Ads (FBLA) Integration during the May 2025 Update. All customers who have FBLA enabled must re-authorize the Oracle Responsys FBLA application in Meta Business Suite after 20 May 2025 06:00 AM EDT | 10:00 AM UTC. 

App Re-authorization and page(s) re-registration is necessary to ensure uninterrupted delivery of Facebook leads to Responsys Profile Lists and related data tables. 

What is Responsys FBLA ? 

Oracle Responsys Facebook Lead Ads (FBLA) streams each Facebook Lead Form submission to a Responsys Form URL. 

The form writes the data directly to a designated Profile List, Profile Extension Tables, or Supplemental Tables in real time. 

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