Insight OBIEE - Extract Query String Parameter Values into New Column

Summary:

Hi friends,

I am trying to build a report using Eloqua Insight's "Email Clickthrough Link with Query String Breakdown" and want to

1. extract text in the "Clickthrough Query String Value" column - specifically the values in "utm_content="
2. and display this value in a new column

I was thinking this would be feasible using the "New Calculated Measure" function & advanced SQL. Has anyone accomplished this before or something similar? Extracting values & displaying in a new column.

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