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1st Party Tracking Script Data Collection

in Eloqua 1 comment

Summary:

We need to know what specific data subjects are collected by the 1st Party Tracking Scrips in order to respond to an IT security assessment.

Content (please ensure you mask any confidential information):

We are implementing 1st party tracking scripts but our IT department needs to conduct a security assessment before they'll deploy the tags. They have asked us to indifity which of the following are collected by the tags. Can someone please let us know which are/aren't collected, or share documentation?

1. Ad interactions (ads viewed, clicked, hovered)
2. App instance ID
3. Beacon ID
4. Cell tower triangulation data
5. Cookie ID

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