How to Target Customers Based on Specific Link Clicks in an Email Template

Hi Team,

I have a requirement where we need to target customers based on the specific links they click within an email template.

For example, in an email template containing three links representing different product types — Chainsaws, Sprayers, and Lawn Mowers — if Customer A clicks on the Chainsaws link, we should be able to target them later with chainsaw-specific offers or promotions. Similarly, if Customer B clicks on the Lawn Mowers link, they should receive lawn mower-related offers or promotions.

Could you please confirm if this can be achieved through a campaign in Eloqua? If yes, kindly share the steps or best approach to set this up.