Setup First, Send Second: Preparing Your Eloqua Instance for Success

Whether you’re just getting started with Eloqua or you’ve been running campaigns for years, your instance is like a storefront that represents your brand. For new customers, the shelves may be empty and waiting to be stocked. For existing customers, the store may already be bustling, but the foundation that keeps everything secure and trusted still needs regular upkeep.

That’s where the Branding & Deliverability (B&D) process comes in. For new customers, it’s the essential first step before sending your very first campaign. For existing customers, it’s the framework to review and refresh to ensure your setup is still aligned with best practices, security standards, and evolving compliance requirements. And with the