Thought Leadership
Discussion List
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Beyond the Audience: How Content Protects Engagement and DeliverabilityA Story About Two Emails Picture two emails leaving an Eloqua instance at the same moment. Both are authenticated. Both are technically sound. Both target the same numbe… -
The Eloqua Engagement and Deliverability SeriesA six‑part guide to sending with precision, protecting reputation, and activating the right audiences at the right time. Modern email programs succeed when they balance …
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Cold Contacts, Hot Consequences: How to Protect Deliverability in a New Eloqua EnvironmentThe final chapter in the sending series. This is where we address the riskiest audience in your database and how to manage them safely. ⚠️Disclaimers: Before we continue…
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When “Not Now” Becomes “Now”: The Smart Way to Retarget Fatigued Contacts in EloquaFatigue is one of the most misunderstood signals in email marketing. When a contact becomes fatigued, many teams assume the relationship is over. They treat fatigue as a…
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When More Email Delivers Less: How Tiered Sending Protects Engagement and DeliverabilityThere is a moment every marketing team eventually reaches. It is the moment when you realize that sending more email is actually delivering less. You see less engagement…
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The Art of Letting Go: Why Deleting Contacts in Eloqua is Like Decluttering Your LifeOne Day, Bob stared at his Eloqua dashboard showing 5 million contacts. Like the garage he couldn't park in anymore, or the phone full of numbers from people he hadn't s…
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Tend Your Accounts Like a Garden: The Secret to Engagement That LastsPersonal Reflection Every account is a living system, and marketers are its gardeners. This past summer, my wife and I planted flowers in our garden. With sunlight and c…
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Inbox Trust Starts Here: Mastering the List‑Unsubscribe Header for Deliverability SuccessRespecting Choice, Protecting Reputation: The Power of the List‑Unsubscribe Header Email deliverability is not just about passing technical checks. It is about earning t…
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Microscope for the Day, Telescope for the Night: The Full Picture of Eloqua Activity DataThe Balance of Clarity and Completeness Marketers and data teams often struggle with the trade‑off between freshness and completeness in Eloqua data. Oracle Eloqua’s own…
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The Eloqua Baseball Playbook: Deliverability Strategies for Winning CampaignsA season‑long framework for protecting engagement, strengthening reputation, and mastering deliverability in Oracle Eloqua Email deliverability is not won in a single ca…
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The Appetite Algorithm: Why Fatigue Analysis Must Come Before Send Time OptimizationForeword This is a story about my own weight loss journey and the lessons I learned along the way. I discovered that progress is easier, more sustainable, and even enjoy…
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For Every Label, a Reaction: Mastering Eloqua Contact SecuritySir Isaac Newton’s Third Law states that for every action there is an equal and opposite reaction. This principle is a surprisingly accurate way to understand Oracle Elo…
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Chapter Two: From Configuration to Reputation, The Art of IP WarmingIn our earlier post, Chapter 1: Setup First, Send Second: Preparing Your Eloqua Instance for Success, we focused on the essentials of configuration. That blog was about …
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Chapter 1 - Setup First, Send Second: Preparing Your Eloqua Instance for SuccessWhether you’re just getting started with Eloqua or you’ve been running campaigns for years, your instance is like a storefront that represents your brand. For new custom…
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Part 1: Personalization Made Simple: Understanding Eloqua Web Data LookupsImagine this, a visitor returns to your website. Instead of staring at a blank form, their name and email address are already filled in. Or maybe they see a message that…
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The Unsung Hero You Didn’t Know Was Guarding Your Eloqua DataEvery marketing team has its heroes. The campaign that drives pipeline. The creative that wins awards. The integration that saves hours of manual work. But there’s anoth…
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Part 2: From Concept to Code: Setting Up Eloqua Web Data LookupsThis is the second part of our series on Eloqua Web Data Lookups. In Part 1, we explained the business value of WDLs and why they matter. Now we turn to the technical si…
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Eloqua Tracking in a Privacy‑First World: Why “Ask First” MattersOracle Eloqua is a powerful marketing automation platform, and one of its greatest strengths is the ability to track visitor behavior across your website and campaigns. …
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Who Wins in Eloqua? The Truth About Campaign Response PriorityImagine this: a prospect engages with your campaign in multiple ways. On Monday, they submit a form to download a whitepaper. On Wednesday, they click through an email t…
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Eloqua user groups?Eloqua (Oracle) used to host user groups - virtually and in-person - to connect users, an opportunity to share best practices and interesting things we're doing, learn a… -
Webinar: Understanding Email Deliverability: Key Factors & Key Issues [May 2025]While some things are indeed out of your control, businesses can still do a lot to impact their email deliverability. To be successful, they have to understand the facto… -
Webinar: Understanding Email Deliverability: Key Factors & Key Issues [May 2025]While some things are indeed out of your control, businesses can still do a lot to impact their email deliverability. To be successful, they have to understand the facto…
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The Complete Guide to Customer Data Platforms SeriesThe term CDP is tossed around a lot nowadays, but we find that marketers are hungry to learn more about CDPs (customer data platforms), and make sense of how they are be… -
On Demand: 10 Big Customer Experience Ideas for 2025The customer experience is undergoing a dizzying evolution that's disrupting the status quo like never before. Brands must evolve their customer experience strategies al…