When “Not Now” Becomes “Now”: The Smart Way to Retarget Fatigued Contacts in Eloqua

Fatigue is one of the most misunderstood signals in email marketing. When a contact becomes fatigued, many teams assume the relationship is over. They treat fatigue as a dead end rather than what it truly is: a pause button.

Fatigued contacts are not unengaged. They are not uninterested. They are not lost. They are simply overwhelmed.

When you treat fatigue as a temporary state instead of a permanent verdict, you unlock one of the most powerful opportunities in your database: the ability to re engage people who once cared enough to interact with you.

This blog continues the smart sending series. The