The Eloqua Engagement and Deliverability Series

A four‑part guide to sending with precision, protecting reputation, and activating the right audiences at the right time.

Modern email programs succeed when they balance strategy, timing, and audience readiness. This series explores the core engagement and deliverability patterns that shape Eloqua performance, from tiered sending to unengaged‑contact activation, fatigue‑based retargeting, and cold‑contact management. Each article offers a practical framework that helps teams send with intention, protect reputation, and build sustainable engagement over time.

1. When More Email Delivers Less

How Tiered Sending Protects Engagement and Deliverability

This article explains why increasing volume does not always increase engagement. Tiered sending uses recency‑based engagement signals to determine who should receive what, and how often. By prioritizing active contacts and reducing volume to fatigued or silent audiences, you improve inbox placement and protect your sender reputation.