Cold Contacts, Hot Consequences: How to Protect Deliverability in a New Eloqua Environment

The final chapter in the sending series. This is where we address the riskiest audience in your database and how to manage them safely.

⚠️Disclaimers: Before we continue…

Deliverability Risk

Cold contacts, including contacts imported from another MAP or ESP, represent the highest risk audience in any database. Sending to these audiences too early in a new Eloqua environment can slow or stall IP warm up, trigger spam filtering, and damage inbox placement for all future campaigns. The guidance in this blog is designed to reduce that risk by enforcing segmentation discipline, controlled reintroduction, and a structured warm up strategy. No approach eliminates deliverability risk entirely, but following this framework significantly reduces it and aligns with how mailbox providers evaluate new senders.