Eloqua Tracking in a Privacy‑First World: Why “Ask First” Matters

Oracle Eloqua is a powerful marketing automation platform, and one of its greatest strengths is the ability to track visitor behavior across your website and campaigns. But in today’s regulatory environment, you can’t simply track everyone who lands on your site. Laws like the GDPR in Europe and similar “Ask First” regulations worldwide require you to get explicit consent before collecting or using personal data for marketing.

That’s where Eloqua’s Strict Mode comes in. It helps you respect privacy while still capturing the insights you need to run smarter campaigns.

Why “Ask First” is the New Normal