Who Wins in Eloqua? The Truth About Campaign Response Priority

Imagine this: a prospect engages with your campaign in multiple ways. On Monday, they submit a form to download a whitepaper. On Wednesday, they click through an email to a webinar registration page. By Friday, they have visited your website again. When you check Eloqua, you see only one campaign response recorded. Where did the others go?

This is not a bug, it is Eloqua working exactly as designed. The platform applies a Campaign Response Rule priority system to ensure that each contact has only one official campaign response per campaign. That single response is chosen based on the rules and priorities you have set. Understanding how this works is essential for accurate reporting, lead scoring, and CRM integration.