The Appetite Algorithm: Why Fatigue Analysis Must Come Before Send Time Optimization

Foreword

This is a story about my own weight loss journey and the lessons I learned along the way. I discovered that progress is easier, more sustainable, and even enjoyable when you share the experience with a partner or close friend. Accountability, pacing, and respecting your body’s limits became the keys to success.

As I reflected on this, I realized the same principles apply to marketing. Just as our bodies can become fatigued from overtraining or overeating, audiences can become fatigued from over-messaging. Eloqua’s Class AI feature, Fatigue Analysis helps marketers measure and respect that capacity. When paired with