Tend Your Accounts Like a Garden: The Secret to Engagement That Lasts

Personal Reflection

Every account is a living system, and marketers are its gardeners. This past summer, my wife and I planted flowers in our garden. With sunlight and care, they blossomed beautifully. But as winter arrived, the cold and lack of light caused them to wither. To keep them alive, we had to bring them indoors, adjusting the temperature and lighting so they could continue to grow.

That experience reminded me of how account engagement works in marketing. Just like flowers, accounts thrive when they receive the right amount of attention and care. When contacts from an account consistently open emails, click links, or submit forms, the