From Chaos to Clarity Part 4: Enterprise Governance in the Age of AI

The final chapter: from Eloqua hygiene to connected, intelligent customer experiences

In Parts 1 through 3 of this series, we focused on bringing order to the chaos inside Eloqua. We cleaned fields, standardized forms, aligned picklists, and built always‑on hygiene programs that transformed Eloqua from a passive database into a governed marketing engine.

But as we fixed Eloqua, something bigger came into focus.
The issues we were solving inside Eloqua were not Eloqua issues at all.
They were symptoms of a much larger truth.

Everywhere we looked, data was inconsistent.
Every team had its own version of the customer.
Every system had its own rules, formats, and definitions.