Part 2: From Concept to Code: Setting Up Eloqua Web Data Lookups

This is the second part of our series on Eloqua Web Data Lookups. In Part 1, we explained the business value of WDLs and why they matter. Now we turn to the technical side. This guide is written for Eloqua administrators and developers who need to know how to create, configure, and deploy WDLs safely and effectively.

Before we begin, it is important to understand where WDLs apply:

• Inside Eloqua (emails, Eloqua forms, Eloqua landing pages), use Field Merges. They are server‑side, faster, and more secure for Eloqua‑hosted assets.
• Outside Eloqua (embedded Eloqua forms on your corporate site, microsites, or external landing pages), use