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Clarification on Intelligence Workbench (Unity CDP vs. Eloqua)

edited Nov 27, 2025 8:14AM in Eloqua

Hello,

We are currently reviewing Oracle Marketing AI capabilities internally and noticed the Intelligence Workbench feature in Oracle Unity CDP, which appears to offer multiple out-of-the-box predictive models as well as support for bringing your own model. Before sharing further details internally, I would like to confirm that my understanding is correct.

From what I see, this Intelligence Workbench seems to be part of Oracle Unity CDP, not Oracle Eloqua. On the Eloqua side, it appears that only embedded AI features such as Send Time Optimization, Fatigue Analysis, and Account Intelligence are currently available.

Could you please confirm whether the following statements are accurate?

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