The Eloqua Click Discrepancy Guide: How to Understand and Resolve Click Map vs Insight Differences

Eloqua users often notice that Click Map and Insight report different click numbers for the same email. This can be confusing at first glance, especially when the discrepancies appear large or inconsistent. The reality is that these two tools are built for different purposes, rely on different data sources, and apply different attribution rules. Because of this, their numbers will never match exactly and that is expected.

This guide explains why the reports differ, how each one measures engagement, and what you can do to interpret the results correctly. By understanding the design and behavior of Click Map and Insight, you can confidently explain discrepancies, avoid misinterpretation, and rely on the right tool for the right reporting question.