The Three Pillars of Responsible Marketing Data: Collect, Manage, Protect

How Oracle Eloqua empowers marketers to build trust, stay compliant, and take control of their data.

The Moment Everything Changed

It often begins with something small.

A marketer sends a campaign they have run many times before. The audience looks correct. The content is approved. Everything appears routine.

Then an email lands in the inbox of someone who should not have received it. Someone who opted out months ago.

Suddenly the questions start.

Compliance wants to know what happened.
Legal wants documentation.
Marketing Operations wants to understand the root cause.
Leadership wants reassurance that the issue will not repeat.

This is the moment when every organization eventually asks the same question.