Eloqua STO Mastery Blog Series

This series brings together three connected articles that focus on how to use Send Time Optimization (STO) effectively in Eloqua. Each piece looks at a different part of the process: how STO works, how to prevent timing conflicts, and how to monitor send activity. The goal is to give marketers a practical, end‑to‑end view of STO so they can improve timing accuracy, reduce operational issues, and maintain healthy sending practices.

Mastering Send Time Optimization (STO) in Eloqua: Strategy, Conflicts, and Proactive Monitoring

This article explains the core STO strategy, how Eloqua determines optimal send times, and what happens when multiple campaigns compete for the same contact. It also outlines ways to monitor STO behavior so issues can be identified early.